Nakamise Street is one of the oldest shopping centers in Japan. The Tokugawa Shogunate established Edo (now Tokyo) which grew along with visitors to Sensoji Temple. Locals who served visitors at Sensoji Temple were given special rights to open shops along the approach road to the temple. In the Edo period shops located near Kaminarimon selling toys, sweets, snacks, and souvenirs pretty much as they do today. Seasonal decorations adorn the street, giving the area a touch of color.